Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
Charlotte Marshall, Bryan Adams
In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?
The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.
Press & Praise
"This game-changing book gives you the framework to nail employer branding."
"Give and Get captures the essence of our social world and enhancing your employer brand. It starts with candidates...you will learn how to repel with great empathy and compel with great energy the very thing which acts as both kryptonite and rocket fuel to success...people. A must-read for the forward-thinking executive!"
"This is the book employer branding has been waiting for. This is how it's done."