Go Big or Go Home

Diana Kander and Tucker Trotter

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don’t do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, “This just feels right.” This book is your blueprint for tapping into a client’s gut feeling and bringing home the win.

Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail. One day, you’ll have a pitch that matters just as much. And when you do, you can follow the five tools outlined in this book to create an experience that will close the deal.

Press & Praise

Dan Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell Is Human

Kander and Trotter will rescue your pitch from mediocrity and transform it into something unforgettable and undeniable. Packed with great stories and savvy tips, this book will help everyone become a smarter seller.

Holly Neber, CEO, AEI Consultants

An inspiring reminder that the most effective route to success is through the human connection. We're excited to shake off the tired approaches (honestly, we're bored by the standard pitch too!) and experiment with these fresh and authentic ways to build meaningful relationships with our clients, both internal and external.

Bryan Meyers, CEO, Veterans Community Project

If you're a nonprofit executive, this book can help you build stronger relationships with all of your stakeholders. Go Big or Go Home helped us think bigger about our approach to fundraising and sharing our story, and I'm sure it will do the same for you!

Diana Kander is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight, she has launched and sold millions of dollars of products and services. Also, Diana can juggle. And do a handstand. Though not at the same time.

Tucker Trotter is the CEO of Dimensional Innovations (DI), an experience design and build firm that liberates people from mediocre experiences. DI has created award-winning experiences for organizations like Disney, Google, Microsoft, and numerous professional sports teams, while being named an Inc. 5000 Fastest-Growing Company for seven years. Fun fact: Tucker is a devout gravel cyclist—competing in races that span hundreds of miles across the country.

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