Built to Serve

Built to Serve

by Paul Durso

About the Book

Are you worn out from prospecting, jumping from seminar to seminar, and hoping the next marketing hack will finally stick? In Built to Serve, you'll discover an entirely different way to grow your practice - one rooted in authenticity, long-term client loyalty, and the power of transparent planning. Through raw storytelling and hands-on tactics, you'll see why serving first, giving freely, and owning every corner of your business leads to transformation. Whether you're just starting out or feeling overwhelmed after years in the industry, Built to Serve will challenge your assumptions, rekindle your passion, and show you how to build a sustainable, client-centered practice that sparks real growth - without chasing yet another shiny trick.

Paul Durso

About Paul Durso

Paul Durso is the President and founder of Durso Capital Management Co and Insight Folios Inc., both headquartered in Charlotte, North Carolina. He is the creator of the "Planning Made Simple" series aimed at educating advisors and investors alike. He firmly believes that smart financial decisions impact the quality of one's life, and is driven to empower clients with the financial knowledge they need to successfully navigate the retirement phases of their lives. Paul holds several professional designations including Certified Estate Planner (CEP), Certified Wealth Strategist (CWS), and Certified Retirement Planner (CRP). He regularly appears on CBS, FOX, and other networks to share financial wisdom with the wider community.

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