The 100-Page Subscription Pricing Book

Name: The 100-Page Subscription Pricing Book
Author: Felix Mörée

About This Book

Few things have a greater impact on revenue, retention, and conversion than pricing, yet most subscription companies leave money on the table because they have not properly addressed the issue. In The 100-Page Subscription Pricing Book, Felix Mörée shows founders, executives, and professionals how to unlock their product's full potential. Every bite-sized chapter is packed with concise, practical information for packaging and pricing your subscription, from strategy and design to implementation and governance. Whether you are launching a new SaaS product or optimizing an existing subscription business, this short guide gives you the frameworks and tools to master pricing.

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About the Author

Felix Mörée

Felix Mörée is a pricing expert and consultant at Axholmen with extensive experience in marketing, packaging, pricing, and sales of subscription-based offerings. A former director at the global pricing firm Simon-Kucher, he advises clients of all sizes, from startups to multinationals. He holds a double degree in engineering physics and economics from Lund University. Felix is also the author of four books on pricing and profitability published in Sweden and Finland, and his book Ta Betalt! (Get Paid!) was named Marketing Book of the Year in Sweden in 2019.

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