Bootstrapping Bronto

Name: Bootstrapping Bronto
Author: Joe Colopy

About This Book

Bootstrapping Bronto describes the bootstrapping journey of Bronto Software, a marketing software company, from its founding in 2002 to its acquisition by NetSuite in 2015. Author Joe Colopy, the co-founder of Bronto, uses his experience to advocate for the bootstrapping model over venture capital. He argues bootstrapping allows entrepreneurs to maintain control, prioritize customer focus, and foster a strong company culture. Colopy then presents his framework for bootstrap success, emphasizing the importance of hustle, listening to customers, flexibility, extending the runway, and persistence. He explains how these principles guided his company’s growth, ultimately leading to its successful acquisition.

Buy on Amazon Schedule a Consult

About the Author

Joe Colopy

See -->

Joe Colopy is a technology entrepreneur and investor. In 2002, Joe co-founded and bootstrapped Durham-based Bronto Software as its CEO to 300+ employees before becoming part of Oracle. Through his work with Bronto, Joe was a past Triangle Business Journal’s 40 Under 40 winner and a finalist for the Ernst & Young Entrepreneur of the Year for the Carolinas.

After selling Bronto, Joe started several entities, including GrepBeat, which reports on the North Carolina tech community; Jurassic Capital, which invests in regional growth-stage software companies; and Primordial, which invests in North Carolina-area early-stage startups.

Earlier in his career, Joe worked at Red Hat and served as a U.S. Peace Corps Volunteer. He earned a bachelor’s degree in Computer Science from Harvard University and an MBA from the University of North Carolina at Chapel Hill. He originally hails from Akron, Ohio, but now happily lives in Durham with his wife, four children, dog, and an ever-changing number of chickens.

View full profile →