The Pricing Roadmap

Ulrik Lehrskov-Schmidt

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

  • Create packaging that makes your chief of sales high-five your chief of product
  • Pick pricing metrics that drive demand and expansion
  • Tap into every part of your customers’ budget
  • Validate new pricing before launch and migrate old customers

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Press & Praise

Viktor Heide, COO of, Forbes "30 under 30"

The definitive resource on SaaS pricing—I absolutely can not recommend this book enough.

Ulrik Lehrskov-Schmidt is the leading global expert on B2B SaaS pricing, having done hundreds of commercial redesigns. He is the preferred pricing partner of several of the world’s largest venture capital and private equity firms as well as public and private companies, from early-stage startups to multibillion-dollar revenue enterprises.

Ulrik is a former entrepreneur with three exits and a prolific writer and speaker in the tech ecosystem. He holds a graduate degree in analytical philosophy and a master’s degree in finance from Harvard University.

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