Most sales leaders struggle to motivate their teams and deliver sustainable results. Great sales leaders make it look easy while others never figure it out. Ineffective sales leaders may resort to desperate tactics that damage careers, wreck team cultures, and scare great people away from leadership opportunities.
In Shitty Sales Leaders: And How to Not Be One, sales veteran Adam Apps shares an actionable template to help you gain followership while acquiring, building, and running high-performing sales teams. When armed with the right tools, anyone can be an effective sales leader.
Ineffective sales leaders might deliver short-term results at the expense of those around them, but their approach is never sustainable. No one wants to follow that kind of leader. Shitty Sales Leaders: And How to Not Be One equips you with proven best practices from great leaders to elevate your game and become a truly exceptional sales leader.