Product-Led SEO
Eli Schwartz
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.
Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.
When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
Press & Praise
"Eli is the master of SEO. His ideas have changed the game for the companies I've started and invested in. If you want to understand how to power growth with SEO, you need to learn from Eli."
"Bravo! Thank you so much for sharing with us your hard-won knowledge about how to drive long-term and scalable SEO results. This book is what all marketers responsible for digital growth need to understand in order to clearly communicate the 'whys,' not just the 'hows,' behind the SEO strategies to drive leadership buy-in."
"Eli's fresh approach to SEO helps demystify the black box of organic search. This book is a must-read for anyone who wants to learn how to leverage this channel for growth."
