Pass It On: Transferring Wealth, Wisdom, and Financial Smarts to Future Generations

Lori Gervais & Roger Gervais

You’ve spent years building and protecting wealth that you one day hope to pass on to your children. But as you dig into that planning, fear starts to creep in. You’re worried that, lacking proper experience or financial education, your children will fail to preserve your family’s wealth for future generations—or even worse, squander it.

You want to broach the subject with your children, but you’re unsure how to begin that conversation or what resource you can offer them that covers all the bases.

In Pass It OnRoger and Lori Gervais show you how to transfer not just your wealth, but also the family values that will enable future generations to preserve and grow what you’ve built. Mixing financial knowledge with client stories and nuggets of wisdom, Roger and Lori will set you up for success as the steward of your family’s wealth and give you the peace of mind that your children are prepared to inherit that responsibility.

Roger and Lori Gervais are proud parents of three wonderful children: Anna, Will, and Jack. Roger and Lori are also the husband-and-wife team behind The Gervais Group, named by Forbes as “Best in State Wealth Advisors” in Wisconsin. Lori, a CERTIFIED FINANCIAL PLANNER™ professional, has been recognized for her commitment to clients and to the profession by Forbes, which named her to its America’s Top Women Advisor List. Roger, a CFA® charterholder, uses his background in engineering to offer clients a unique set of problem-solving skills. Throughout their thirty years of combined experience in the industry, Roger and Lori have made it their mission to simplify the complex world of financial planning.


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