Beyond the Back Row

Jim McCarthy

Are you and your organization ready for the future of live entertainment?

The pandemic hit live entertainment harder than any other industry—but also revealed tantalizing new possibilities. Online, streaming, and hybrid events opened the door to bigger audiences, better finances, and more innovative content for live producers.

And now is the perfect time to start.

Beyond the Back Row breaks down the why, how, and what of online, streaming, and hybrid live events. It helps you understand the opportunities, avoid the pitfalls, and learn what you need to master. Wherever you are in your live entertainment career, even if you’re just getting started, start here. There’s even advice for powerful incumbent organizations on how to prevent yourself from being “Napstered.”

In a few years, digital capabilities for live producers will be a given. Until then, Beyond the Back Row will give you a major head start.

Jim McCarthy has been a live entertainment pioneer and innovator for two decades. As the Co-Founder and CEO of Goldstar, he led a team that generated a billion dollars in ticket sales for live venues and producers and helped tens of millions of ticket buyers find and purchase tickets to shows.

During the pandemic, he co-founded Stellar to help make the new medium of digital live entertainment a reality.

Jim is the co-organizer and lead curator of TEDxBroadway and an adjunct professor of entrepreneurship at the University of Southern California. He lives in Pasadena, California, and serves as a trustee of the Pasadena Playhouse.

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